Culture Foundations

In the Absence of intentional culture creation, toxic culture will flourish

Next Big Thing's Culture Foundations program partners with impact-focused VCs to instill healthy, values-based cultures across your portfolio companies. Using behavioral science, we work with your founders to translate their values into leadership principles and competitive workplace cultures that lay a strong foundation for scalable growth. Founders get a living cultural blueprint unique to their company, a future-proof policy framework designed to optimize belonging and well-being, and a head start on talent magnets.

Integrating our Culture Foundations program early in your investment cycle enriches your portfolio with a framework that cultivates the values and practices that are at the core of business success today. This complementary approach enhances your portfolio's market positioning, attracts dedicated and talented individuals motivated by shared values, and ultimately contributes to the realization of impactful, sustainable outcomes. Together, let's build a legacy of meaningful growth and innovation.

Our Approach

Founder Focused

Our program begins with uncovering your founders’ core personal values, ensuring that the DNA of their companies are as authentic as their impact visions. This values-driven blueprint not only aligns with their leadership but also prioritizes founder well-being as a core value, laying the foundation for a competitive and compassionate workplace.

Designed for belonging

Working with founders to transition from personal values to organizational culture, we focus on creating an inclusive environment where belonging and innovation flourish. Our approach prioritizes inclusivity as a core value, and integrates best practices for intercultural communication. This ensures your portfolio of startups can attract and retain top talent, fostering an ecosystem where everyone feels valued and empowered.

Actionable Change

Our process is grounded in behavioral science that ensures founders can transform insights into action. We provide the tools and strategies to implement a sustainable, values-based culture, complete with a custom blueprint that guides decision-making, enhances team cohesion, and drives impactful growth.