Build a Company
that changes the world

Values-based cultures from day one

We Transform values into visionary cultures for tomorrow’s leading companies

Unleashing the transformative potential of human-centric business is key to tackling society's greatest challenges. Yet too often, the values and ethics necessary for building a competitive culture get deprioritized amidst the daily pressures of starting up and growing.

We created Next Big Thing to be the catalyst - helping you from day one to deeply embed your personal and company values into thriving workplace cultures. We guide fledgling startup founders and veteran leaders alike through a journey that translates personal values into actionable culture blueprints that attract and retain today’s talent, foster belonging, and build brand reputation. 

Together, we're cultivating a new era of authentic, human-centric companies positioned for sustainable success and positive global impact.

Our Services

Where workplace culture meets the science of human values

Culture Foundations

Our 3-month VC partnership program to guide founders in building human-centric, purpose-driven startup cultures.

Organizational Assessment

Discover the true alignment between your company's professed values and the lived experiences of your team.

Culture Catalyst
Program

Our free 3-week program helping underrepresented founders build innovative, values-based cultures.

Tailor-made Transformation

We offer a variety of bespoke services designed to unlock your organization's potential. No team too small!

Resources

Event: Listening to Gen-Z

We hosted a frank and dynamic conversation that dug into integrating the people- and planet-first mindset of Gen-Z into workplace culture. This event encompassed hopeful visions for the future of work as well as simple, concrete practices that can be integrated into any workplace to promote people-first cultures. Our co-Founder Michael Braithwaite was joined by:

  • Rocco Kayiatos As the former Chief Marketing Officer at FOLX Health, Rocco helped launch the company from seed funding to Series B.

  • Nadya Okamoto — Nadya is the Gen Z co-founder of August, a lifestyle brand leading the fight to dismantle period stigma for all menstruators, regardless of gender or background.

guide: bring your values to life

Whether you founded your company or you’re tasked with building a strong culture, bringing your values to life within any workplace takes creativity and heart.

Our guide provides founders, COOs, and team leaders with practical strategies for centering shared values in your culture. Learn how to foster belonging, equity, and well-being on your team. And create an intentional culture that evolves alongside your organization.

Download now to read actionable insights on translating your vision into reality. So you can build a culture where positive values shine through in every interaction.

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