
insights
On belonging, culture, social impact and more.

Measuring What Matters: Culture Metrics That Impact Investors Should Track
Culture is no longer a "soft" factor in impact investing—it's a critical predictor of startup success. Investors are moving beyond surface-level assessments to track deeper cultural metrics like decision velocity, impact integration, and psychological safety.

How Culture Drives Impact Startup Valuations
Savvy investors are increasingly prioritizing organizational culture as a key driver of startup valuations. Strong cultural infrastructure isn’t just an asset—it’s a competitive advantage that predicts long-term success.

Values in Action: Translating Mission into Daily Operations
Stated values mean little if they don’t guide daily decisions. The future of impact-driven startups depends on bridging the gap between mission statements and operational clarity. Here’s how.

Building an Integrated Impact Model
By aligning impact with business value, designing intentional systems, and navigating challenges with clarity, you can build a model where mission and margin reinforce each other—driving extraordinary results.

The Impact Premium: Why Mission-Driven Companies Win Top Talent in 2025
Top talent seeks more than perks—they seek purpose. Mission-driven companies can thrive by embedding authentic impact into their culture, aligning leadership with values, and creating growth pathways that inspire and retain exceptional people.

The Hidden Costs of Cultural Debt: Why Impact-Focused Founders Can't Afford to Wait
Impact-driven startups often prioritize external results over internal culture, unintentionally accumulating cultural debt—a hidden challenge that can undermine their mission. Early-stage founders must remember to treat culture as essential infrastructure too.

Supporting Your Team Through political upheaval
As impact-focused leaders, we have a responsibility to create workplace cultures that stand firm in our values and support our teams through challenging times. With the prospect of a hostile political climate ahead, it's more important than ever to prioritize psychological safety, inclusivity, and wellbeing. We must recognize the disproportionate toll on marginalized communities and lead with empathy, courage, and unwavering commitment to building a better world, starting within our own organizations.

When Culture Becomes Capital
In the absence of intentional culture, toxic culture will emerge. Smart VCs know this, which is why they're making cultural due diligence as critical as product-market fit when evaluating investments at every stage.